The fashion ecommerce is always changing industry and to keep this momentum continued, various fashion brands organizes fashion shows. There is nothing to shock about if we experience a quick surge in this booming industry. As per various ecommerce fashion experts investors can go with their investments in this big-business.
The ecommerce fashion industry is growing rapidly. In this blog, we will discuss five vectors that aim to help you keep up with trends and grow your ecommerce fashion business uninterruptedly.
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But before this, take a look at some interesting figures
As per the Statista report, the fashion industry is the most comprehensive B2C ecommerce market segment. The fashion ecommerce market is expected to grow at approximately 9.1% per annum. The global size in 2020 was estimated to be around US$ 752.5 billion, and thus, by the end of the year 2025, it is expected to gross US$ 1.164,7 billion.
Now let’s take a look at all best practices one by one.
1. Primarily Focus On Customer Experience
It would be best to get to know your customers well and help them find what they are looking for as quickly as possible. You should make sure that it is convenient to navigate your fashion ecommerce store. Each product should be available within a few clicks.
It is essential to make your customer feel confident while purchasing from your fashion ecommerce store. Here are some key points that you can opt to increase the trust of your visitors:
a. Provide Easy And Smooth Deliveries/Returns
It is crucial to have an accessible way to deliver/return customers’ packages. If it is not simple, it will not result in a purchase in the first place. As per the report of Postnord, home deliveries are pretty more popular than ever. More and more people are now choosing to have their packages delivered directly to their doorstep instead of picking them up from a parcel agent.
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b. Customer Service
People always look for good customer service in your fashion ecommerce business, as it is a need, even when your business is online. Always make sure that your customer service can handle all the queries about your products and services that your customers may have. Always be available by phone and email, and you may also provide a live chat function on your ecommerce site.
c. Provide Various Payment Method
Do you know around 12% of online shoppers cancelled their last purchase as it was not possible to pay in the way they wanted to? That’s why offering more payment options will allow you to make your audience satisfied.
2. Email Marketing
Fashion Email Marketing can put your customers at the center of choosing the successful brands from the rest. It would be best to build a long-term relationship with your customers by sending personalized emails to them.
It will:
- Increase sales and inspire your customers.
- Use of customers’ recommendations.
- Personalizing newsletters.
3. Get Customer Reviews
Online shoppers constantly research the internet before purchasing from your fashion ecommerce store by gathering information about the product they want to buy. Analyzing users’ experiences by reading product reviews and ratings is significant for purchasing.
Some key points for this:
- You should ask for feedback and take advantage of it.
- A fashion shopper always relies on reviews.
- Deal with negative reviews by applying a responsive strategy.
4. Artificial Intelligence Can Improve Product Recommendations
You can also promote complete looks and suggest other products that go with the purchase. For example, you can recommend a beautiful shirt to the jeans that your customer added to their shopping cart. Your personalized product recommendations are based on visitor choice and what they have bought.
5. Ecommerce Website Search
Suppose your customer finds the right product in your fashion ecommerce store, and the chance of sales and conversion increases. It creates brand loyalty and security in the customers’ minds making them feel secure in coming back. But if their search is not included in your fashion ecommerce website, the visitor may think that it is not contained in your ecommerce site.
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Summary
The fashion industry will meet and conquer new frontiers. Ecommerce fashion retailers should try on easily transitional changes. Merchant platforms like Shopify have made all these tasks easy to implement. They have accessible payment options and B2C ecommerce market popularity, which means your fashion ecommerce store can already win the race if optimized correctly.
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