Tag: Upgrade GA-4
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How to setup Google Analytics 4 Property (GA4)
What is GA4? GA4 is built on the Google analytics app + web application backbone (Firebase). In data collection and reporting, GA4 takes a different approach from what you used to see in Universal Analytics (UA). Through transitioning to an ‘event’-based model, Google is pushing advertisers to reconsider how they view user data. In GA4,…