It’s no secret right now challenges faced by ecommerce stores in photography that visual marketing is an essential part of building an online brand. The adage that a picture is worth a hundred times appears to hold even today, and high-quality graphic design can significantly impact their online presence and customer satisfaction for ecommerce brands in particular.
High-quality imagery has consistently played a role in photography in increasing eCommerce sales, proven to boost engagement, create trust, and, most significantly, increase conversion rates across most online platforms. It doesn’t matter how simple and frictionless your user interface is; it’s likely to have an impact effect on your bottom-line if you have poor-quality product images.
We concentrate on providing best practices in product photography for ecommerce product photos in this Article and strategies you can use to enhance your company’s imagery.
Recommended Read: How to improve sales using high-quality lifestyle photography
- Provide all viewing angles available:
It does seem like an easy one, but it’s fascinating how much we see high-traffic e-commerce sites that only offer one or two product angles to their users. It is always good to practice using a product picture to avoid confusion with a product size that shows how big or small it might be.
2. For each color or style, show the shopper a picture:
Don’t just say, “also available in red, blue, and green,” send them an image of each object’s color. Nothing is worse than a product of 3-4 color variations, but only one color see in the product’s photos. Backpacks.com is a perfect example of a business with thousands of SKUs in its inventory, but it still takes time to carefully photograph each item.
3. Offer the shopper a way of zooming in on every part of the item:
For any e-commerce website, it is essential to provide your shoppers with an image zoom feature. To see if they can have a more detailed view of it, users will mostly mouse over a product picture, and if you do not provide
4. Observe the branding and consistency fundamentals:
It is also essential to maintain a consistent style and design for each photo, even though every product picture on your website is different. Use the same technique for context, modeling, lighting, and picture placement (for example) on your e-commerce website. That feature will be dissatisfied.
5. Hire a photographer or agency for a quality product
Ensure that the person or business you find is skilled in product photography and understands the requirements you have for the company’s visuals. Quality often matters over quantity, so don’t compromise for a photo of your product you took in-house in low-resolution. It is low-hanging fruit for every e-commerce business to hire a skilled product photographer or agency.
6. Leverage content from social media:
To create curiosity about new products and establish confidence with their target audience, many e-commerce brands rely heavily on their social media presence. You may also be able to repurpose the content on your product website page if you frequently have consumers (or paying brand ambassadors) sharing images of your products on social media.
7. Observe the fundamentals of image SEO:
The stronger the meta description you have for search engines such as Google, the more significant the boost you can get for search engine optimization.
For visually impaired shoppers, the data is also essential. They may not see your photos, so tell them what such images are or what they look like, depending on your metadata. You will also want to consider your strategy to use captions with your images, in addition to alt text and title text.
Conclusion:
There should be a single purpose for each page on your e-commerce website. And every component on that page must help to determine that goal. The images on a product page are usually different from the pictures on the category page. Remember, you guide the shopper to move along a path of sales. Another step along its way is each view or each click. To make them realize to choose whether or not to place the order, online shoppers will rely on the data you provide, both your words and your images.
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