Category: Featured Blog
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SoftBank-Backed Meesho Most Downloaded Ecommerce App Globally in October
There has been a lot of buzz about the famous Meesho app for Android devices for some time now. There is a social commerce component to the application that allows users to resell the company’s products. Thanks to the catalogue feature, it’s now a component of WhatsApp Business. Many people worldwide are curious about the…
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Ruma: The Craft of India – A Brand That Empowers Women
A woman’s journey to becoming a household name begins with her own. As a small group of women artisans contributed INR 100 to buy cloth, threads, and plastic wrappers for making cushions and bags, Ruma Devi’s grit turned into “Ruma – The Craft of India.” It’s more than just her name that people refer to…
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The Definitive Guide To Acing Your Post Purchase Experience With Email Automation
That’s how most marketers describe customers’ paths when they shop online. And while this may have been true a few years ago, that is no longer the case. What happens after a customer purchase has become just as crucial to establishing your brand as the purchasing process itself. Therefore, optimizing your post-purchase checkout process is…
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5 Trends Shaping The Future of Ecommerce
Technology is ruling the world nowadays. With time and innovation, the business adapts too many changes to stay in the market. Advance technology in e-commerce has a significant impact on online buying. New technologies, different needs, and the ongoing transition in mobile devices will impact. Whether you’ve been in the e-commerce market for a few…
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The Role of AI-Merchandising in to Boost Ecommerce Conversion. How?
Retailers have invested in eCommerce strategies, whether it’s lockdowns, shutdowns, or consumers changing their shopping habits. However, what will enable you to thrive and compete with the big brands if the playing field is leveled for you? Modern technologies, such as artificial intelligence for search, merchandising, and personalization, have helped small businesses establish an online…
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Mumbai eCommerce Aggregator Evenflow Acquires Third Brand in Three Weeks
It is part of Evenflow Brands‘ larger aim to considerably extend their reach, portfolio, and demand by acquiring four consumer brands in India. Vifitkit and Yogarise, two sports and fitness companies, have been purchased, Frenchware, a cooking label, and Cingaro, a gardening brand, all of which have annual run rates ranging from $500k to $2…